Lead Generation Content
From consumer goods to financial products to heavy industry solutions and more, we dive into the details to create content that moves prospects through the marketing funnel. We also support clients with editorial strategy, leveraging our digital marketing and SEO insights to maximise reach and conversions. The following are some samples of our work in this area.
BRINGING FINANCE TO LIFE
For local financial advisory agency SG Alliance, we developed a lead generation strategy to build interest in their diverse financial solutions for corporate and personal clients. Beyond shaping their brand identity, creating SEO website content, and launching social media channels, we introduced a brand mascot that brought a fresh, relatable approach. This character simplified complex topics by appearing in everyday situations and familiar life stages, making SG Alliance’s offerings accessible. In lead generation, we worked closely with their financial advisory agency heads and thought leaders to identify high-interest topics to write about based on what prospective clients are actively searching online.
BUILDING TRUST THROUGH STORIES
For financial advisory firm IPPFA, we create ongoing content that supports their advisors in prospecting and attracts new talent to the team. Our work includes stories that highlight the personal career journeys of current advisors, addressing values, growth and common concerns that prospective advisors may have. We also develop practical content, including case studies, effective financial planning tools and varied advisory approaches. These insights are designed to engage target audiences, drive traffic back to IPPFA’s website, and showcase IPPFA’s expertise, offering a relatable, clear view of the financial advisory profession, its values, benefits and the real-world impact it has on clients.
SHARING THE WEALTH OF WELLNESS
For Eu Yan Sang, a global leader in Traditional Chinese Medicine (TCM) with roots dating back to 1879, we created lead generation content adapted from their web content archives. The articles highlight the unique benefits of their TCM herbs and treatments, making these ancient practices relatable and accessible. To connect further with audiences, we showcased their product range, identifying key herbs and their specific applications in Eu Yan Sang’s offerings. By bridging traditional knowledge with modern health priorities, our work supports Eu Yan Sang’s mission to deepen understanding of TCM’s relevance and expand its role in global wellness.
