Advertising Campaigns
Campaign copywriting is about capturing what makes your brand unique and sharing it in a way that sticks. We dig into your goals, voice, and audience to create copy that feels real and connects—whether it’s for print, digital, or social. Every word is crafted to catch attention and leave a lasting impression.
Great ad campaigns tap into what matters to people, whether that’s solving a problem, inspiring action or simply making them smile. We focus on crafting campaigns that cut through the noise, delivering messages that are clear, relatable and stays with your audience.
Great ad campaigns tap into what matters to people, whether that’s solving a problem, inspiring action or simply making them smile. We focus on crafting campaigns that cut through the noise, delivering messages that are clear, relatable and stays with your audience.
CARTOON, CAPES & FERTILITY TESTING
Teaming up with Singapore-based ILoveChildren, we had fun bringing a bit of cartoon and superhero flair to family planning! For two years running, we worked with design agency Inmagine to roll out lively concepts that encouraged couples to think about their fertility health in a fresh way. With superheroes and cartoons leading the charge, we aimed to make fertility checks feel less daunting and more like a proactive step toward the family journey. Because when it comes to planning for the future, every family deserves a little extra superpower!
MESSAGING THAT STICKS
We worked with Mactac to create eDMs and print ads that bring their industrial adhesive solutions to life. Our copy focused on making complex innovations accessible, showing how Mactac’s products support critical applications in label printing, graphics and packaging.
TECH WITH A TOUCH
For Universal Robots, we conceptualised and wrote a series of print ads that showcase the practical benefits and innovative edge of their collaborative robots. Using simple, relatable language, our approach was to create messaging that highlights the values of these robots by bringing a human touch to the tech, positioning Universal Robots as a smart, accessible solution for businesses looking to enhance productivity.
PLAYING TO LEARN
We worked with Garden International School to create print ads that reflect the school’s unique environment and educational approach. Focusing on clear, relatable language, we crafted copy that highlights the school’s dedication to nurturing well-rounded, confident students. Each ad showcases the vibrant learning community at Garden International School, bringing its values and offerings to life in an inviting, inspiring and playful way.
WOOING THE WILD
For Mandai Wildlife Reserves, every piece of copy we did became its own mini-adventure, bringing a taste of Mandai's magic to life. From Singapore Zoo’s lush rainforest paths to the mysterious glow of the Night Safari and the winding wonders of River Safari, we crafted print and eDMs campaigns that invites readers to step right into the wild. We wrote with the thrill of spotting a tiger’s stripes through the trees, the excitement of a river cruise past gentle giants, and the magic of nocturnal creatures stirring in the dark.
MAKING MISSION-CRITICAL CONNECTIONS
For Motorola Solutions, we created social media banner ads that conveyed the impact of their digital communication solutions for industries operating in challenging, high-risk environments, like offshore oil rigs. Using clear, relatable language, we highlighted how Motorola’s technology enhances safety, reliability and coordination in some of the world’s most demanding workspaces. These ads complemented our work on the brand's White Papers in making complex solutions both accessible and compelling.
