Brand Story & Brand Assets Development
When the founders of SG Alliance, a leading financial advisory firm in Singapore, came to us, they had a bold vision, a company name and a logo. What they needed was a full brand identity and communication strategy to bring it all to life. We helped them do that—and more. This project became one of our most comprehensive, delivering everything from brand fundamentals and corporate identity to a fully functional website, social media presence, and a series of lead-generating editorials.
We worked closely with their pioneer leadership team headed by Pang Kong Bin and Caster Ong, to define their mission, vision and core values, crafting a compelling company purpose as well as it's tagline, 'Financial Resilience, Life Advantage.'
From there, we structured and designed their seo-website, providing UX/UI guidance with the help of our partners at Flava Design. The brand extended across all touchpoints, from business cards to letterheads, and even the design of their office external and interior spaces.
On the marketing side, we organised publicity photography for the leaders and agents, developed thought leadership content, and managed their social media accounts on Instagram, Facebook, and LinkedIn until we smoothly transitioned everything to their in-house team.
For their social media content, we worked closely with the individual agents in their area of specialty to help them craft engaging and insightful lead-generating content for their respective markets.
SG Alliance is not the only brand W4H has worked with to build their brand from the ground up; however this was one of the most comprehensive projects we have handled. Beyond this, we have worked with other organisations in crafting brand Names, establishing Corporate Editorial Guidelines, company taglines, and brand story development, offering brands a holistic approach to their communications and identity.