eDMs & Newsletters
By tapping into what makes readers open, click, or respond, we craft eDMs that both inform and inspire action. We aim for a tone that strikes that balance between personal and professional. After all, writing eDMs is about having a private conversation with your audience.
SLEEPING MADE REWARDING
For ResMed, we crafted eDMs that addressed concerns and shared valuable insights on sleep apnea solutions. Our goal was to connect with readers by breaking down the benefits of ResMed’s offerings in a way that felt both approachable and relevant. For existing customers, we created a series on the Rewards program, showing them the added value of being part of the ResMed community.
WALKING THE TIKTOK
For TikTok, we developed the structure and tone for their content creator newsletter, tailored to inspire and inform creators with insider tips, tools, and success stories. Our role was to turn information into lively, engaging language that feels both educational and fun. Each issue offers creators ideas on crafting effective campaigns, updates on the latest in the TikTok creator space, and stories that show how TikTok advertising can drive real business growth.