White Papers
We take data and turn it into stories that people actually want to read.
From analysing marketing strategies to spotlighting industry breakthroughs, we combine thorough research with strategic storytelling. Each case study is designed to reinforce brand credibility and leadership, drive engagement, and position brands as leaders in their industries.
From analysing marketing strategies to spotlighting industry breakthroughs, we combine thorough research with strategic storytelling. Each case study is designed to reinforce brand credibility and leadership, drive engagement, and position brands as leaders in their industries.
UNPACKING CONTAINER SHIPPING TECHNOLOGY
Partnering with Cyberlogitec to create a white paper meant breaking through in a field where innovation often faces real-world obstacles. Container shipping is a longstanding industry with countless moving parts and high costs tied to change, especially when it comes to digitalisation. Beyond wordsmithing, we crafted a strategic narrative that positioned Cyberlogitec’s technology as essential in a digital-first landscape. Over days and hours of in-depth sessions with the technical and communications teams, we distilled the impact of their solutions into a message that resonated with decision-makers, both technical and non-technical, from C-suites to key partners. Collaborating closely with the design team, we developed visuals and infographics that made complex ideas clear, and the benefits of the innovation impossible to ignore.
GETTING THE MESSAGE THROUGH IN OIL & GAS
Stone & Archer, a local design agency, brought us on board to craft the white papers for Motorola Solutions. The goal was to highlight how advanced communication technology meets critical needs in the Oil & Gas industry, where safety, efficiency and rapid response are mission critical. Our challenge was to position Motorola’s solutions as a transformative asset, addressing the rising demands on traditional methods. We delivered, and our work led to more work with Motorola, including developing explainer infographics and online advertising banners that further reinforced the brand's message.
